More research on execution method

I have searched for several ideas online on the design on how my brochure should be design and how can the brochure have interaction with the audience.

First of was the design of the brochure such as colors and font. I want to design it in a way the gives a slightly more sad feel so the when audience read through the brochure, they would feel sympathy and remember the content's of the brochure. Using darker colors and darker images (figure 1.1) can give the impression of a more sad emotion to it also limiting the colors to around maximum 4 colors.

Figure 1.1

Base on my idea of the pop out brochure, the hand would pop out in the middle of the brochure when open as seen in the picture below (figure 1.2). Information, title and pictures would be place at each of the sides. But instead of just one pop out, I also decided I want to try on more pop out, such as the pictures or sub titles, to give it a little 3D look and more attractive design. And besides having to just open once of the brochure, I am planning to add more as to when the brochure is open, inside of it, there would be more things for the reader to flip open such as a small section of story or even pictures. (figure 1.3)

 Figure 1.2

Figure 1.3

Another idea I thought of is the opening of the brochure which is very important because this will be the first impression of the reader. Since my main tagline message would be 'your waste could save someone's life' I have decided to use a dustbin as an idea, but just an image a dustbin, and readers would need to pull open the cover of the dustbin, that acts like a key to opening to brochure. A simple design of a brochure opening in figure 1.4.

 Figure 1.4

Another way to execute this idea is to have an actual piece of paper to act as a key to pull open the brochure, then it would reveal the inside of the brochure. (figure 1.5). Next week we would need to show a rough design on our idea, so I would need to find out the mechanism of the this idea of the brochure opening would work.

Figure 1.5

week 5 - presentation

We had our presentation this week, and many of us have to decide on how and what to work on our content for our personal project execution. My execution method for my title, 'poverty' using the begging hands would need to be further research on how to do it, and also if I were to use a child's picture, I would need to look for one and take pictures of the child putting it on the cover page of the brochure. My brochure's content would be crucial as I need to research more and narrow down the important contents to put into the brochure.

Week 4 - Research on idea execution

Today we had to research further on our ambient idea and how we want to execute it. Initially, I wanted to handmade a actual prop of the arms of a poor child in Africa with the hand of begging gesture. The props will be place inside the dustbin around campus and a small card with a message 'your waste could save a life' on the hand. Miss Anis suggested that I should change the way on how to approach the people about the message because people would get the wrong idea on what I want to tell them, it would be seen as a scary thing and instead people would rather not approach it. 

Miss Anis then suggested I should create a pamphlet that has a pop out and contains all the necessary  information about poverty and all the association who help or prevent poverty. So far my idea is to have the hands first come out of the pamphlet and later the full body of the child, but I would need to research more on the first impression of the pamphlet, the cover page on what to put on it. Examples of pop out pamphlet:

rough proposal - poverty

The title for my personal boundaries project would be 'poverty'. Poverty is general scarcity or dearth, or the state of one who lacks a certain amount of material possessions or money. My aim would be about the waste of food in the world today, where these wasted foods could save the lives of many people like in Liberia. My idea would be to use a starving child's hand that comes out of the hole of a dustbin. Below the hand would have a message 'your waste could be someone's food or save someone's life' By people throwing their rubbish or unwanted food into the bin, this is the interaction between the people and the message being convey.

Other examples of ads on poverty have very creative ways to convey the message, for example the first example below showing a model posing with a handbag but in reality, people in these country do not get such privilege. I initially decided to do an ambient ad about 'do not waste food' but because I was limited with little idea I decided to proceed with poverty which can closely relate to the initial idea. As I have seen people in Malaysia would always order food and not finish them, this has lead me to this idea and I strongly believe that with ambient ads that shows poverty could leave a big and strong impact to people in this society.

Example of poverty ads: