The title for my
personal boundaries project would be 'poverty'. Poverty is general scarcity or dearth, or the state of one who lacks a certain amount of material
possessions or money. My aim would be about the waste of food in the world
today, where these wasted foods could save the lives of many people like
in Liberia. My idea would be to use a starving child's hand that comes out
of the hole of a dustbin. Below the hand would have a message 'your waste could
be someone's food or save
someone's life' By people throwing their rubbish or unwanted food into the bin,
this is the interaction between the people and the message being convey.
Other
examples of ads on poverty have very creative ways to convey the message,
for example the first example below showing a model posing with a handbag
but in reality, people in these country do not get such privilege. I initially decided to do an ambient ad about 'do not waste food' but because I was limited with little idea I decided to proceed with poverty which can closely relate to the initial idea. As I have seen people in Malaysia would always order food and not finish them, this has lead me to this idea and I strongly believe that with ambient ads that shows poverty could leave a big and strong impact to people in this society.
Example
of poverty ads:
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